About

Where streetwear and club-wear collide you’ll find In The Music – a range of design-focused t-shirts, sweaters and hoodies inspired by decades of the club music you know and love.



The brand’s mission is to work with local companies to source high quality, environmentally-friendly materials with a low carbon footprint. Every garment is screen printed by hand, using water-based inks on organic cotton – no compromise on quality.

In The Music’s range is based on unique designs, each one a nod to experiences where music transcends and takes you somewhere else. Music shapes who you are, it’s a time machine linking you to your memories. We want to take you back to some of the best moments of your life.

Born from years of experience in dance music, the creative idea of Dave Mills – a DJ and promoter from South Wales for over 20 years. Dave promoted the long-running and award-winning Cool House in Cardiff, bringing the biggest names in house music to the Welsh capital.

Dave’s passion for club culture is clear in the clothing range and has already gained the support of industry heavyweights including Roger Sanchez, Sam Divine, Lottie, Darren Emerson, Yousef, Mark Wilkinson, Graeme Park, Davinia Taylor, Rowetta, Spencer Parker, Mark Fanciulli, Demi and many others from across the spectrum of electronic music.

Turning Dave's vision into reality is business partner Matthew Miles, a big man with a big reputation for his on-the-pulse design work. He's been making record labels and night clubs look good for 22 years as the go-to guy for branding, sleeves, flyers, posters and event artwork (portfolio includes Sumo, Cool House, Delete, Vaults, Death Proof Recordings and many more). His passions for design and music have found an ideal home at In The Music.

 
Why In The Music?

It’s as relevant now as it ever was: music is escapism, music is a shared experience, music unites. Now you can look sharp, feel nostalgic, and be part of something with In The Music.